Coverart for item
The Resource The long tail : why the future of business is selling less of more, Chris Anderson

The long tail : why the future of business is selling less of more, Chris Anderson

Label
The long tail : why the future of business is selling less of more
Title
The long tail
Title remainder
why the future of business is selling less of more
Statement of responsibility
Chris Anderson
Creator
Subject
Genre
Language
eng
Summary
Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing
Writing style
http://library.link/vocab/ext/novelist/bookUI
189060
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.802
Illustrations
illustrations
Index
index present
http://library.link/vocab/ext/novelist/lexile
1230
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Market segmentation
  • Internet marketing
  • Marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why the future of business is selling less of more
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [227]-230) and index
Contents
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 p.
Isbn
9781401302375
Lccn
2006043378
Other control number
9781401302375
Other physical details
ill.
System control number
  • (Sirsi) o65187392
  • (OCoLC)65187392
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Publication
Bibliography note
Includes bibliographical references (p. [227]-230) and index
Contents
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 p.
Isbn
9781401302375
Lccn
2006043378
Other control number
9781401302375
Other physical details
ill.
System control number
  • (Sirsi) o65187392
  • (OCoLC)65187392

Library Locations

    • Central LibraryBorrow it
      85 Literary Lane, Newnan, GA, 30265, US
      33.38561 -84.669793

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