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The Resource Marissa Mayer and the fight to save Yahoo!, Nicholas Carlson

Marissa Mayer and the fight to save Yahoo!, Nicholas Carlson

Creator
Summary
  • "When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon."--
  • "A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
Language
eng
Work
Publication
Edition
First edition.
Extent
357 pages, 8 unnumbered pages of plates
Contents
  • Sparky's big machine
  • The Mogul
  • Bear hugs and poison pills
  • F-bombs away
  • Painfully shy
  • User friendly
  • Win win win
  • Bully pulpit
  • The CEO has no clothes
  • The unicorn
  • HOPE
  • Time to shine?
  • Failing fast
  • How do you solve a problem like Marissa?
Isbn
9781455556618
Instance
Label
Marissa Mayer and the fight to save Yahoo!
Title
Marissa Mayer and the fight to save Yahoo!
Statement of responsibility
Nicholas Carlson
Creator
Subject
Genre
Language
eng
Summary
  • "When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon."--
  • "A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
Pace
Writing style
Assigning source
  • Provided by publisher
  • Provided by publisher
Biography type
contains biographical information
http://library.link/vocab/ext/novelist/bookUI
10392079
Cataloging source
DLC
http://library.link/vocab/creatorName
Carlson, Nicholas
Dewey number
  • 338.7/6102504092
  • B
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Yahoo! Inc
  • Mayer, Marissa
  • Yahoo! Inc
  • Mayer, Marissa
  • Yahoo! Inc
  • Internet industry
  • Women chief executive officers
  • BUSINESS & ECONOMICS
  • Management
  • Internet industry
  • Women chief executive officers
  • United States
Label
Marissa Mayer and the fight to save Yahoo!, Nicholas Carlson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 333-341) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Sparky's big machine -- The Mogul -- Bear hugs and poison pills -- F-bombs away -- Painfully shy -- User friendly -- Win win win -- Bully pulpit -- The CEO has no clothes -- The unicorn -- HOPE -- Time to shine? -- Failing fast -- How do you solve a problem like Marissa?
Dimensions
24 cm
Edition
First edition.
Extent
357 pages, 8 unnumbered pages of plates
Isbn
9781455556618
Lccn
2014040842
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024529935
Other physical details
illustrations
System control number
(OCoLC)883145864
Label
Marissa Mayer and the fight to save Yahoo!, Nicholas Carlson
Publication
Bibliography note
Includes bibliographical references (pages 333-341) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Sparky's big machine -- The Mogul -- Bear hugs and poison pills -- F-bombs away -- Painfully shy -- User friendly -- Win win win -- Bully pulpit -- The CEO has no clothes -- The unicorn -- HOPE -- Time to shine? -- Failing fast -- How do you solve a problem like Marissa?
Dimensions
24 cm
Edition
First edition.
Extent
357 pages, 8 unnumbered pages of plates
Isbn
9781455556618
Lccn
2014040842
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024529935
Other physical details
illustrations
System control number
(OCoLC)883145864

Subject

Genre

Library Locations

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