Coverart for item
The Resource Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath

Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath

Label
Made to stick : why some ideas survive and others die
Title
Made to stick
Title remainder
why some ideas survive and others die
Statement of responsibility
Chip Heath & Dan Heath
Creator
Contributor
Subject
Genre
Language
eng
Summary
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
189071
Cataloging source
DLC
http://library.link/vocab/creatorName
Heath, Chip
Dewey number
302/.13
Index
index present
LC call number
HM1033
LC item number
.H43 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1973-
http://library.link/vocab/relatedWorkOrContributorName
Heath, Dan
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Social psychology
  • Contagion (Social psychology)
  • Context effects (Psychology)
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why some ideas survive and others die
Label
Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [259]-276) and index
Contents
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
Dimensions
22 cm.
Extent
291 p.
Isbn
9781400064281
Lccn
2006046467
System control number
  • (Sirsi) i9781400064281
  • (OCoLC)68786839
Label
Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Publication
Bibliography note
Includes bibliographical references (p. [259]-276) and index
Contents
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
Dimensions
22 cm.
Extent
291 p.
Isbn
9781400064281
Lccn
2006046467
System control number
  • (Sirsi) i9781400064281
  • (OCoLC)68786839

Library Locations

    • Central LibraryBorrow it
      85 Literary Lane, Newnan, GA, 30265, US
      33.38561 -84.669793

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