Coverart for item
The Resource Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley

Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley

Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Title
Inside Coca-Cola
Title remainder
a CEO's life story of building the world's most popular brand
Statement of responsibility
Neville Isdell, with David Beasley
Title variation
Inside Coca-Cola
Title variation remainder
a CEOs life story on building the worlds most popular brand
Creator
Contributor
Subject
Genre
Language
eng
Summary
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility
Summary
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility
Biography type
autobiography
http://library.link/vocab/ext/novelist/bookUI
10020294
Cataloging source
DLC
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Isdell, Edward Neville
Dewey number
  • 338.7/66362092
  • B
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9349.S634
LC item number
C645 2011
Literary form
non fiction
NAL call number
HD9349.S634
NAL item number
C645 2011
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Beasley, David
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Isdell, Edward Neville
  • Coca-Cola Company
  • Chief executive officers
  • Soft drink industry
  • Isdell, Edward Neville
  • Coca-Cola Company
  • Businessmen
  • Soft drink industry
  • Chefs d'entreprise
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
a CEO's life story on building the world's most popular brand
Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism
Dimensions
22 cm.
Edition
1st ed.
Extent
xiv, 254 p., [8] p. of plates
Isbn
9780312617950
Isbn Type
(hardcover : alk. paper)
Lccn
2011026763
Other physical details
ill.
System control number
(OCoLC)707969327
Label
Inside Coca-Cola : a CEO's life story of building the world's most popular brand, Neville Isdell, with David Beasley
Publication
Bibliography note
Includes bibliographical references and index
Contents
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism
Dimensions
22 cm.
Edition
1st ed.
Extent
xiv, 254 p., [8] p. of plates
Isbn
9780312617950
Isbn Type
(hardcover : alk. paper)
Lccn
2011026763
Other physical details
ill.
System control number
(OCoLC)707969327

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