Coverart for item
The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renâee Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renâee Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renâee Mauborgne
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.K53 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renâee
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renâee Mauborgne
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm.
Extent
xv, 240 p.
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Other physical details
ill.
System control number
  • (Sirsi) i9781591396192
  • (OCoLC)56421900
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renâee Mauborgne
Publication
Bibliography note
Includes bibliographical references (p. [223]-229) and index
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
Dimensions
25 cm.
Extent
xv, 240 p.
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Other physical details
ill.
System control number
  • (Sirsi) i9781591396192
  • (OCoLC)56421900

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